Exclusive Bonuses

are used as an excellent marketing tool by online casinos to acquire new customers and to poach existing gamers from competitor casino websites. An exclusive bonus is a special once off incentive reserved for brand new account sign-ups which sees the casino add an additional amount of money to the amount that the gamer initially deposits. This bonus ranges in amount quite widely from casino to casino, with come casinos offering a fixed amount of money or chips and others offering a percentage increase on the initial deposit. The whole idea is to entice the online gamer to sign up with as high a deposit as possible.

The online gamers who take advantage of the benefit by knowing that they are starting off their gambling experience with a huge advantage, especially since some casinos offer three hundred percent bonuses and even higher. In this case, it means that the casino’s new users will get three times their initial deposit added to their online kitty. So even if the gamer eventually leaves with a quarter of his or her total bankroll, there would be no net loss.

For example if a gamer placed one hundred Rands on an initial deposit and received a three hundred percent exclusive bonus of three hundred Rands, his total bankroll would be four hundred Rands. After gambling for a while and meeting the withdrawal requirements, the gamer could walk away with one quarter of his bankroll (one hundred Rands) without losing a cent.

The thrill of receiving something for nothing is a strong advertising pull and does work effectively for online casinos, however it does have a few shortcomings. One such drawback is that the exclusive bonus is a once off initiative and does not encourage loyalty. Online gamers can afford to be fickle and sign up at multiple online casinos who offer these bonuses, as they will eventually win at one of them and be in a strong financial position. Casino management should find ways of building in loyalty programs into their sign up incentives. One solution may be to gradually step up the exclusive bonus each time a user hits a certain target based on Rands spent, time online or money won.